Hong Kong Cardiac Nursing Association (HKCNA)
Services
Company Background
HKCNA is a non-profit organization offering training for registered cardiac nurses in Hong Kong. The organisation consists of 600 active members currently and is run by a group of volunteer nurses. Communication with members/activity participants was made manually using emails.
Challenges
The existing practice was not user-friendly for members to renew their membership. Extensive amount of administration work was required since event notification and member communication were solely relied on manual process. The existing membership website was not capable for video training and online certificate.
Project Goals and Results
We introduced CRM to HKCNA that allow the team to communicate with members swiftly. Event notification and member communication including renewal reminder can be triggered on CRM in contrast with the extensive manual work that incurred previously. Members can access their certificates and training materials anytime anywhere.
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