automate marketing campaigns and sales conversion.
In ONE Customer Data Platform.
What is Customer Data Platform and its Value
The Era of Data & AI is here, the ones make right use of data lead the way to long term success. The tide is being accelerated by the Cookieless age, This is the journey to acquire and analyze first party data, to nurture your customers in a way they like to be, to provide personalized, relevant information to grow with your customers.
Customer Data Platform is playing the vital role in the journey by providing a 360 view of customers through integration of various data sources. With comprehensive customer profiles, merchants can analyze, activate data to deliver personalized experiences, improve customer acquisition and retention.
Why CLICK
CDP of CLICK reinvents the way of data utilization for all businesses. CLICK as a centralized data platform to orchestrate various sources of data via well-designed data pipelines and App integration to ensure data accuracy, consistency and integrity. Unleashing full value of transaction pattern, behavioral data and AI-powered product recommendation to precisely create customer segments and identify growth potential of your business.
CLICK goes beyond just CDP, by integrating Marketing Automation tool to unleash the value of customer segments identified, CLICK enables traceable, measurable, personalized marketing campaigns via multiple marketing channels.
With your data unified on one platform, you can create unlimited reports from multi-dimensions using pre-built templates, or solely on your own.
Customer Lifetime Value is critical to every marketer and business. RFM Analysis of CLICK enables you to identify signals that impact CLV prior to it really happened. You can also compare RFM from different period to monitor business momentum.
Define attribute of clients whom you want to target. CLICK AI identifies the customers with same attributes in your data warehouse and predicts what they are going to purchase.
Identify target customers with pre-built filters and form segments for analysis and actions. Not familiar with the segments? Have a quick understanding of segments leveraging real time Segment Result.
CLICK is the hub of your data where information is unified, trends are analyzed, actions are taken. Every marketing action is data driven; every decision is informed.
CLICK combines most popular channels into One platform to enable cross-channel campaigns targeting specific segments you create. With campaign builder capabilities, you are able to plan, execute and more importantly automate campaigns using Email, SMS/MMS and Whatsapp Business.
Spread fast, Spend wisely. Picking the most effective channel based on the interactions with audiences. Predefine follow-up actions of Click Through status, swiftly switch to most effective channel automatically.
Still struggling Who, When and What? CLICK analyses data from all touchpoints to suggest right products to right audience, at right time. Never shall you worry about when are the next order dates, nor what you are going to promote to your customers again.