The biggest challenge that I Love Taimeow Limited facing was their Order-To-Ship. There was a heavy load for the team from gathering all the sales record, packing orders and arranging logistics.  The existing inventory management did not cater expiry date, even resulting in obsolete goods and loss eventually. Without a proper accounting system, a lot of manual work was required to consolidate both B2B and B2C sales, giving rise to low visibility in financial status. The heavy reliance on manual work had stretched the team leaving them very little room for going to something extra on top of traditional marketing like advertisement and social media. 

Instant messaging was carried out on mobile devices formerly, so broadcast of promotion material would have to be triggered manually each time. Relying on mobile devices meant that there was no centralised view for the marketing team, not to mention tracking and following up customers' enquiries and chat history.  This practice also implied to perform marketing segmentation, those message boardcast might not be targeting their potential customers.