Prime Living
- Company Background: Prime Living is a provider of eco-friendly cleaning products. They offer both online and offline sales. Prime-Living Roadshow are on-going event for promoting their products. They relied much on instant messaging to communicate with customers on their latest products, roadshows and other promotions.
- Challenges:
Instant messaging was carried out on mobile devices formerly, so broadcast of promotion material would have to be triggered manually each time. Relying on mobile devices meant that there was no centralised view for the marketing team, not to mention tracking and following up customers' enquiries and chat history. This practice also implied to perform marketing segmentation, those message boardcast might not be targeting their potential customers.
- Project Goals and Results: With SUITE + premium, we introduced Whatsapp integration so that the team no longer relied on mobile devices but perform message broadcast on centralised platform, so that every message broadcast is traceable, and the team can easily track and follow up chat history. Our solution also integrated Whatsapp and Customer Relationship Management (CRM) so that customer segmentation has become much easier, the team can now broadcast message to specific group of customers based on their purchase history.