In today's market, customers expect more than generic messages; they expect a conversation. They want to be understood and engaged with content that is relevant to their specific needs. Click-CDP empowers you to meet this expectation with our Personalized Marketing Journey feature. Move beyond one-size-fits-all campaigns and start building automated, one-to-one conversations that adapt to each customer in real-time.

With Click-CDP, you can orchestrate entire marketing journeys from one place. Our visual builder makes it easy to map out automated workflows that connect with customers across their favorite channels, including Email, SMS, Web Push, and WhatsApp Business.

The true power lies in precision targeting. Each journey can be mapped to a specific audience segment defined in our platform. This ensures that you are always sending the most personalized and relevant message, whether you're welcoming new subscribers, nurturing leads, or re-engaging loyal customers.

A major challenge for marketers is bridging the gap between outreach and on-site activity. Click-CDP solves this by creating a seamless, trackable loop. A journey can automatically send an email or WhatsApp message containing a unique, CDP-generated UTM link. When the customer clicks, they are directed back to your website or e-shop, where our platform immediately resumes tracking their behavior. This connects your marketing messages directly to on-site engagement, giving you a complete picture of your customer's path to purchase.

Our journeys are not static; they are dynamic conversations that respond to your customers. You can predefine follow-up actions based on user behavior, like click-throughs or opens. If a user clicks on a specific product category in an email, a journey can automatically follow up with more information on that topic.

This personalization is deepened by a direct link to the Customer 360 profile. Journeys can be triggered automatically based on highly specific data points, such as:

• A change in AI-powered "Interest Intent" tags: If a customer starts Browse a new category, a journey can be initiated to introduce them to relevant products.
• A shift in Customer Lifetime Value (CLV): When a customer's CLV crosses a certain threshold, you can automatically enroll them in a VIP journey with exclusive offers.

With Click-CDP, you don’t just send messages; you create intelligent conversations that guide each customer individually, building stronger relationships and driving growth.