• The Company’s previous online and offline sales are disconnected, together with its frequent transactions that took place multiple times per hour and the vast number of products they are selling. It is impossible to synchronize all sales across channels and locations for the most up-to-date inventory at real-time
• The low visibility in inventory often led to overselling or some products mistaken as out of stock that they were not able to sell to customers
• The previous “information silo” also meant that they were not about to address customers enquiries efficiently without spending much effort to find out the answers. 

• The wide range of products and combinations with multiple pick-up locations had made sales process very complicated. Special requirements were needed to manage sales at POS (Point of Sales)
• The POS and eshop were siloed
• They wanted to step into membership to grow business, but the existing operation made it challenging to have proper management. 

• They received enquiries from eshop but those cannot be converted to prospect, if there was any updates to that enquiry, a considerable amount of time and effort was required to follow up to keep track of the sales journey 
• Memberships at POS and eshop are discrete, not capturing the full benefit of leveraging memberships to grow business

The biggest challenge that I Love Taimeow Limited facing was their Order-To-Ship. There was a heavy load for the team from gathering all the sales record, packing orders and arranging logistics.  The existing inventory management did not cater expiry date, even resulting in obsolete goods and loss eventually. Without a proper accounting system, a lot of manual work was required to consolidate both B2B and B2C sales, giving rise to low visibility in financial status. The heavy reliance on manual work had stretched the team leaving them very little room for going to something extra on top of traditional marketing like advertisement and social media. 

Instant messaging was carried out on mobile devices formerly, so broadcast of promotion material would have to be triggered manually each time. Relying on mobile devices meant that there was no centralised view for the marketing team, not to mention tracking and following up customers' enquiries and chat history.  This practice also implied to perform marketing segmentation, those message boardcast might not be targeting their potential customers. 

The lack of ERP system meant that Laguna had to manually bring all transactional data, preforming currency translation before having their financial status ready.